AOL, Social Media Site
AOL's - PATCH.COM MY ROLE - I created videos and messaging concepts that helped transform patch.com into a local community-based social media platform. DESCRIPTION: AOL’s patch.com was a local news and information platform — a combination of staff-produced and community-contributed material. — operating in 850 local and hyper local news websites in the US. CHALLENGE: Increase community and social networking by redesigning the site to encourage more social networking between members. SOLUTION: The redesign focused around groups — both editor-curated groups like “Police and Fire” and “Getting Around” plus member-created private groups for, say, a gardening blog, sharing recipes, a charity, Little League — putting more focus on user generated content, groups and community. Businesses listed in Patch’s directory are groups as well; local business owners can post content and customers can post reviews.